Why You Should Interview Your Realtor Like They’re A Surgeon (Sort Of)
Let’s get one thing straight: buying or selling a home is not like ordering brunch. It’s more like elective surgery you hope to never repeat, and you want someone with real experience, steady hands, and great bedside manner. So why is it that so many people pick their agent like they’re picking a brunch spot? […]
From Fixer to Fast Sale: Behind the Scenes of Our Latest Flip
Hey there, you know I love a good transformation story. And this one? A total page-turner. Think vintage Portland charm, a sprinkle of Sicilian family legacy, a few design risks, and one very chaotic calendar (eight deals in contract, anyone?). Buckle up. When my longtime friend and design co-conspirator Kate Fulford of @pinkdoorprojectpdx pitched a […]
Our 2025 Vision: Elevated Service, Deepened Roots
Let’s be honest: the world’s heavy right now. That’s why we’re doubling down on care, community, and showing up with more intention than ever. After over a decade in this industry, navigating every kind of market mood swing imaginable, one thing has stayed the same: my deep, sometimes too deep commitment to this work. Real […]
Portland’s BEST Stager: Carrie Wilson of ROUGHHOUSE Co.
Carrie Wilson is the Stager you can’t sell without! Remember my blog post on the importance of staging? No? What are you doing, go check it out! We’ll be here, waiting to make your staging dreams come true… More on this powerhouse team of women at my Instagram @laurengoche Welcome back! Now that you’re refreshed […]
How I Make Online Marketing Actually Work as a Realtor
If you’ve been around Team Goché for a while, you know we’re all about keeping it real in real estate—no stuffy jargon, just straight talk and good vibes. But there’s a secret behind all those posts, blogs, and newsletters you see on our feed, and it’s our partnership with Numinous. Recently, I hopped on Instagram […]
What You Need to Know about Down Payment Assistance Programs
If you’ve been dreaming of owning your own home but can’t seem to save up for the down payment, you may have more options than you realize. Down payment assistance programs are designed to help make the dream of homeownership attainable even for buyers who haven’t had years to stash away cash. But, there is […]
