From Portland to Wherever You’re Going Next: Our Referral Game Plan
If there’s one thing we’ve learned in real estate, it’s that who you know changes everything. And that doesn’t just mean knowing the best stagers in Portland or which lender can pull off a tricky buy-sell shuffle (though we’ve got that down, too). It also means knowing who to trust when you, or someone you […]
Why You Should Interview Your Realtor Like They’re A Surgeon (Sort Of)
Let’s get one thing straight: buying or selling a home is not like ordering brunch. It’s more like elective surgery you hope to never repeat, and you want someone with real experience, steady hands, and great bedside manner. So why is it that so many people pick their agent like they’re picking a brunch spot? […]
From Fixer to Fast Sale: Behind the Scenes of Our Latest Flip
Hey there, you know I love a good transformation story. And this one? A total page-turner. Think vintage Portland charm, a sprinkle of Sicilian family legacy, a few design risks, and one very chaotic calendar (eight deals in contract, anyone?). Buckle up. When my longtime friend and design co-conspirator Kate Fulford of @pinkdoorprojectpdx pitched a […]
Our 2025 Vision: Elevated Service, Deepened Roots
Let’s be honest: the world’s heavy right now. That’s why we’re doubling down on care, community, and showing up with more intention than ever. After over a decade in this industry, navigating every kind of market mood swing imaginable, one thing has stayed the same: my deep, sometimes too deep commitment to this work. Real […]
Portland’s BEST Stager: Carrie Wilson of ROUGHHOUSE Co.
Carrie Wilson is the Stager you can’t sell without! Remember my blog post on the importance of staging? No? What are you doing, go check it out! We’ll be here, waiting to make your staging dreams come true… More on this powerhouse team of women at my Instagram @laurengoche Welcome back! Now that you’re refreshed […]
How I Make Online Marketing Actually Work as a Realtor
If you’ve been around Team Goché for a while, you know we’re all about keeping it real in real estate—no stuffy jargon, just straight talk and good vibes. But there’s a secret behind all those posts, blogs, and newsletters you see on our feed, and it’s our partnership with Numinous. Recently, I hopped on Instagram […]
