Why I Don’t Publish My Vendor List (And What To Do Instead)
Every so often, someone asks me if I have a big public spreadsheet of all my favorite contractors, electricians, landscapers, junk haulers, designers, handypeople, and magical home-fixing humans in Portland. I do not. And that is very much on purpose. This is not because I’m trying to be mysterious. It’s not because I want to […]
Why I Refuse To Build My Business In Isolation
When Rachel Alexandria invited me onto her podcast Lonely at the Top, I laughed a little because my honest answer was not the dramatic one. I am not lonely at the top. Not because leadership is easy. Not because being visible is easy. Not because running a business, leading a team, and carrying the emotional […]
Lessons I’ve Learned as a Businesswoman (and a Human)
Here’s the truth I wish someone had told me when I became a “woman in business” in Portland: If you don’t build boundaries, burnout will build them for you. And burnout is a terrible project manager. For years, my strategy was essentially: say yes to everything, obess over every detail, answer every text immediately, and […]
Portland Holiday Gift Guide 2025
Every year I put together some version of a holiday gift guide, and this time I wanted to try something different. Instead of curating it myself, I asked you all on Instagram to drop your favorite local small businesses in the comments… and WOW. You showed up. This entire guide was built by you – […]
From Portland to Wherever You’re Going Next: Our Referral Game Plan
If there’s one thing we’ve learned in real estate, it’s that who you know changes everything. And that doesn’t just mean knowing the best stagers in Portland or which lender can pull off a tricky buy-sell shuffle (though we’ve got that down, too). It also means knowing who to trust when you, or someone you […]
Why You Should Interview Your Realtor Like They’re A Surgeon (Sort Of)
Let’s get one thing straight: buying or selling a home is not like ordering brunch. It’s more like elective surgery you hope to never repeat, and you want someone with real experience, steady hands, and great bedside manner. So why is it that so many people pick their agent like they’re picking a brunch spot? […]
