The Reason I Built A Team
For a very long time, I thought being a really good Realtor meant I needed to be fucking everywhere. Listings, buyers, emails, showings, inspections, negotiations, random lender drama, tiny transaction details, huge strategic decisions, and approximately 900 other things that somehow materialize the second somebody says, “So, I think we might want to buy a […]
The Pre-Listing Strategy Behind a Successful Portland Home Sale
Most sellers think the listing process begins when the photographer shows up, the sign goes in the yard, or the house appears on Zillow. Cute, but not exactly. By that point, most of our actual strategy has already happened. The listings that look effortless online are almost never effortless behind the scenes. They come from […]
Move-Up Mastery: How To Buy & Sell At Once Without Losing Your Mind
If you have outgrown your current house and are staring down the prospect of buying and selling at the same time, I would first like to say: yes, this is a lot. No, you are not being dramatic. And yes, most people’s first reaction is basically, “Cool cool cool, but what the hell do we […]
The Psychology of Pricing: How We Actually Decide What Your Home Is Worth
One of the first questions sellers ask me is, “So… what’s my home worth?” And I get why. It feels like there should be a neat, clean answer. A number. A button somebody presses. A magical real estate algorithm that spits out the truth. Unfortunately, pricing a home is much more of an art form […]
The Art Of The Listing Makeover With Bella Vista
If you have ever scrolled through one of my listings and thought, “How are the walls that smooth?” or “Who made this house look that good?” the answer is almost always Bella Vista. Ashley Ortiz, the owner of Bella Vista Painting & Drywall, runs a woman-owned company that I have trusted for years. She and […]
Want a Strong Spring Sale? Start in Winter.
If you’ve ever thought, “I’ll wait until spring to call Lauren,” this is your sign not to. Because while you’re cozying up with your coffee and pretending winter doesn’t count, my spring calendar is already filling up. Every Portland spring, the same thing happens. The rain lets up, the light gets good, everything blooms, and […]
