Why I Only Take One Listing a Week
A few years ago, I was sitting at Genuine Hustle, which is basically the only real estate conference I willingly attend because most conferences make me want to crawl out of my skin, when Realtor friend Erin Wright said something that immediately rearranged my brain: She only takes one listing a week. I was like, […]
The Reason I Built A Team
For a very long time, I thought being a really good Realtor meant I needed to be fucking everywhere. Listings, buyers, emails, showings, inspections, negotiations, random lender drama, tiny transaction details, huge strategic decisions, and approximately 900 other things that somehow materialize the second somebody says, “So, I think we might want to buy a […]
The Pre-Listing Strategy Behind a Successful Portland Home Sale
Most sellers think the listing process begins when the photographer shows up, the sign goes in the yard, or the house appears on Zillow. Cute, but not exactly. By that point, most of our actual strategy has already happened. The listings that look effortless online are almost never effortless behind the scenes. They come from […]
How to Prepare To Buy A House When No One Taught You How
Let’s get something straight before anyone starts feeling bad about themselves: not knowing how to buy a house is not a personal failure. Nobody emerges from the womb understanding mortgages, equity, tax returns, debt-to-income ratios, or why a lender suddenly cares deeply about every financial decision you have made since 2019. And if your family […]
What Actually Happens After You Go Under Contract (And Why It Feels Like a Rollercoaster)
There’s a very specific moment right after I call a buyer and say, “Your offer got accepted.” First they scream. Then they celebrate. Then, almost immediately, comes the “oh no, what have we done.” And honestly? Fair. A lot of buyers assume that once you’re under contract, the hard part is over. House hunt done, […]
The Psychology of Pricing: How We Actually Decide What Your Home Is Worth
One of the first questions sellers ask me is, “So… what’s my home worth?” And I get why. It feels like there should be a neat, clean answer. A number. A button somebody presses. A magical real estate algorithm that spits out the truth. Unfortunately, pricing a home is much more of an art form […]
