The Art Of The Listing Makeover With Bella Vista
If you have ever scrolled through one of my listings and thought, “How are the walls that smooth?” or “Who made this house look that good?” the answer is almost always Bella Vista. Ashley Ortiz, the owner of Bella Vista Painting & Drywall, runs a woman-owned company that I have trusted for years. She and […]
Want a Strong Spring Sale? Start in Winter.
If you’ve ever thought, “I’ll wait until spring to call Lauren,” this is your sign not to. Because while you’re cozying up with your coffee and pretending winter doesn’t count, my spring calendar is already filling up. Every Portland spring, the same thing happens. The rain lets up, the light gets good, everything blooms, and […]
5 Things We Do Before Your Listing Ever Goes Live
You know those “we listed on Friday and by Monday it was a feeding frenzy” stories? Those don’t happen by accident. They’re the result of a seemingly mundane but extremely powerful concept: pre-market strategy. This is the part most people never see: calendar math, vendor choreography, ruthless editing, and a whole lot of “nope, don’t […]
