Why I Don’t Publish My Vendor List (And What To Do Instead)
Every so often, someone asks me if I have a big public spreadsheet of all my favorite contractors, electricians, landscapers, junk haulers, designers, handypeople, and magical home-fixing humans in Portland. I do not. And that is very much on purpose. This is not because I’m trying to be mysterious. It’s not because I want to […]
Why I Keep Talking About Housing Justice
If you’ve been around here for a minute, you already know this is not my first time talking about the fact that real estate is political. I wrote about that pretty directly in Why I Talk About Politics (Even In Real Estate), because I do not believe housing exists in some neat little vacuum where […]
Why I Refuse To Build My Business In Isolation
When Rachel Alexandria invited me onto her podcast Lonely at the Top, I laughed a little because my honest answer was not the dramatic one. I am not lonely at the top. Not because leadership is easy. Not because being visible is easy. Not because running a business, leading a team, and carrying the emotional […]
Why I Talk About Politics (Even In Real Estate)
If you’ve followed me for more than five minutes, you already know this about me: I’m not a “keep it neutral” kind of person. And yes, sometimes that makes people uncomfortable. Sometimes it makes people unfollow. Sometimes it gets met with that classic, slightly baffling line people toss out like it’s normal: “I’m just here […]
Portland Holiday Gift Guide 2025
Every year I put together some version of a holiday gift guide, and this time I wanted to try something different. Instead of curating it myself, I asked you all on Instagram to drop your favorite local small businesses in the comments… and WOW. You showed up. This entire guide was built by you – […]
The Art Of The Listing Makeover With Bella Vista
If you have ever scrolled through one of my listings and thought, “How are the walls that smooth?” or “Who made this house look that good?” the answer is almost always Bella Vista. Ashley Ortiz, the owner of Bella Vista Painting & Drywall, runs a woman-owned company that I have trusted for years. She and […]
