How to Sell Your House in Portland, Oregon

Selling Strategically, Ethically, and Without the B.S.

Selling your home is a big freaking deal. It’s where your memories live, your equity sits, and your next chapter begins. Whether you’re upgrading to something bigger, downsizing, relocating, or cashing in on a smart investment—you deserve a process that feels smooth, strategic, and a little celebratory.

In this video, I walk you through my process, step by step:

With Team Goché, you’re not just getting a sign in the yard. You’re getting deep market knowledge, impeccable presentation, fierce negotiation, and ethical real estate practices that put your needs—and your values—first.

Why Sell with Us?

Because we do more than just list homes. We tell their story, elevate their value, and create demand.

What Makes Portland’s Market Special for Sellers?

Portland homes sell fast… if marketed right. Presentation and timing matter.
Buyers are more educated than ever. Your agent needs to be one step ahead.
Luxury buyers expect polish. We bring the staging, the lighting, the wow factor.
Equity matters. Your sale isn’t just a transaction; it’s a wealth-building move.

We also know that for many of our clients, selling a home is more than a financial decision—it’s emotional, political, and deeply personal. We honor that.

Our Selling Process (It’s More Than Just a Sign in the Yard)

We take a comprehensive and collaborative approach to selling. Here’s what you can expect:

1. Let’s Take a Tour (aka the Listing Strategy Walkthrough)

We’ll walk through your home—virtually or in person—and note the things that matter: paint touch-ups, landscaping tweaks, light fixture upgrades, and anything else that could help maximize your home’s value. This is when we:

Identify easy fixes that will pay off big.
Strategize the best timeline for your goals.
Coordinate any contractors or prep work you might need.
This part is fun—we see your home’s potential and help you bring it out.

2. Set Your Goals

Before we list, we clarify what you want out of this sale:

Do you want top dollar, even if prepping takes more time?
Is a fast and smooth transaction your top priority?
Are there specific terms or contingencies you need to consider?

We’ll use your priorities as our roadmap for everything that follows.

3. Price It Strategically (Not Emotionally)

We love your home too—but this is where we take off the rose-colored glasses and price your property based on real, local data and market conditions.

It’s not just about hitting a number you ‘hope for’—it’s about analyzing buyer behavior, market timing, and your neighborhood’s comps to get as much money into your pocket as possible.

This isn’t just math—it’s psychology and timing. Our pricing sweet spot often inspires competitive offers without leaving money on the table.

4. Prepare Your Home for Market

Your home has served you well—now it’s time to make it shine for someone new. From paint colors to lighting fixtures to landscaping tweaks, we guide you on the updates that matter most.

We are known for our eye in design and work with only the very best. Meet our favorite stager: Portland’s Best Stager: Carrie Wilson of ROUGHHOUSE Co.

5. Launch a Custom Marketing Plan

We don’t just toss your listing on the MLS. Our marketing is thoughtful, strategic, and actually effective:

Gorgeous photography
Social media features (Instagram reels and stories)
Paid and organic ads
Email campaigns to our buyer network
Personal outreach to other top agents

We’re known for our listing presentation—and buyers (and their agents) notice.

6. Go Live and Show Off

Once we’re live, we communicate the way you prefer—whether that’s phone, text, email, or even Zoom. You’ll be looped in and supported every step of the way.

7. Accept an Offer and Negotiate Terms

Offers will come in—and we’ll help you weigh each one. Our negotiation style is rooted in collaboration and clarity, but we are firm, savvy, and focused on securing your best outcome.

Don’t worry if negotiating isn’t really your thing. Our team will be by your side every step of the way so no detail goes unnoticed and all bases are covered.

8. Navigate Inspections and Appraisal

Once you’ve accepted an offer, the buyer will schedule inspections and the lender will send an appraiser. We’ll help you respond to any repair requests and ensure that the appraisal process goes smoothly.

9. Close the Deal

Signing usually happens a few days before closing. We make sure the paperwork is smooth, timelines are met, and expectations are clear. All you have to do on closing day is celebrate.

The Goché Difference

Our team isn’t like the rest, and we don’t want to be. Our approach is built on housing justice, equity, and strategic wealth-building. We work with clients who believe that real estate can be both profitable and principled.

We center your values.
We communicate like real people (no vague industry speak).
We fight for your success.
We care about your community, not just your commission.

And we’ve built our business almost entirely through referrals—because when you sell with us, you become part of the Goché family.

What It Costs to Sell

“Costs may differ case-by-case, but here’s what you can expect…”

Listing prep and repairs (we’ll guide you on what’s worth doing)
Title and escrow fees
Commission, typically paid by the seller (negotiated in advance)
Mortgage payoff if applicable

We make every cost clear and help you weigh what will give you the biggest return.

Real Testimonials, Real Results

Thinking about timing your sale?
Check out our blog on When is the Best Time to Contact Us About Selling Your House?

Trying to decide whether to sell first or buy first?
We’ve got you covered with Should You Sell Your House or Buy a New One First?

Want a sense of what we’ve recently sold? Browse our Recent Listings to see how we market, stage, and position homes to win. Want to hear from sellers we’ve helped? Check out our reviews, success stories, and before-and-afters. You’ll see why so many people refer their friends, family, and coworkers to Team Goché.